The Challenge
A leading telecom provider extended their campaigns from traditional search to run with Ad.net. The urgency to fill the gap of increased online traffic was a priority to generate new customers.
Our Solution
The Ad.net Account Management and Business Intelligence teams worked diligently to optimize ad groups, keywords, bids, and sources. The advertiser launched both Brand and Non-Brand keywords to optimize Cost Per Order (CPO). With Ad.net’s SmartPricing capabilities, the advertiser successfully drove orders efficiently against their goals.
Not only did the advertiser scale the test budget from $40,000 to a $800,000 yearly commitment, but also generated 1,620 orders, with CPOs performing 44% more efficient than the relative CPO goals. Performance and budgets continue to grow quarter over quarter. The advertiser now relies on their Ad.net partnership to drive new customer acquisitions.
