Achieve Increased Online Traffic with Ad.net

The Challenge

A leading telecom provider extended their campaigns from traditional search to run with Ad.net. The urgency to fill the gap of increased online traffic was a priority to generate new customers. ​

Our Solution

The Ad.net Account Management and Business Intelligence teams worked diligently to optimize ad groups, keywords, bids, and sources. The advertiser launched both Brand and Non-Brand keywords to optimize Cost Per Order (CPO). With Ad.net’s SmartPricing capabilities, the advertiser successfully drove orders efficiently against their goals. ​

Not only did the advertiser scale the test budget from $40,000 to a $800,000 yearly commitment, but also generated 1,620 orders, with CPOs performing 44% more efficient than the relative CPO goals. Performance and budgets continue to grow quarter over quarter. The advertiser now relies on their Ad.net partnership to drive new customer acquisitions.​​