A greater use of data on prospective customers. Development of a proprietary database. Significant increase in uploading intelligence into a database. Emphasis on real-time reports
The digital advertising community will gather in New York at the upcoming ad:tech conference and discuss a range of topics that will be
“This is the biggest boycott in the history of humankind, and it’s growing.” So proclaimed Chris Arens as he led a discussion on the topic.
At the Dec 2015 Search Insider Summit hosted by MediaPost, TransUnion CMO Ken Chaplin
Reaction in 2015 to the abundance of intrusive ads and screen takeovers was not revolutionary.
It’s good not to mix politics and religion. So let’s mix politics and autos and data.
To all the young entrepreneurs out there, here’s some advice. Q&A with Ad.net Founder and CEO Jon Waterman.
VR is on the rise and we can’t help but think about how this will change the way we advertise. We sat down with VR enthusiast and manager of One World VR, Justin Nakamura, to discuss how he sees VR playing a roll in the advertising space.