MarTech Today – Jon Waterman Interview – Google’s FLoC Poses a Threat to Identity Solutions and Advertisers

MarTech Today is a daily publication that covers all aspects of the marketing technology industry alongside sister publications, Marketing Land and Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements, and product changes at popular platforms used by marketing technologists to reach consumers online.

As advertisers wait to see the repercussions of Google’s alternative, one thing is certain: brands will double down on first-party data for reliable audience targeting. Read the full interview below, where our very own Jon Waterman and Justin Nakamura predict what this means for the Ad.net marketplace and for the search industry as a whole.

Click here to see how Ad.net will prepare for a cookieless ecosystem with user intent and contextual data.

If you’d like to read more about the evolution of search, you can read about it in Jon’s Interview with socaltech here.