Case Study: Internet Service Provider

The Challenge

For internet service providers, driving new customer sign-ups while maintaining cost efficiency is a constant challenge. Competition for high-intent users in search is fierce, and finding new, scalable sources of traffic beyond traditional search engines is critical to growth.

Our Solution

Ad.net partnered with a leading internet service provider to expand their reach beyond standard search inventory, targeting both desktop and mobile users through independent publisher sites. Leveraging SmartPricing™ technology and optimization, the campaign delivered CPA efficiency 21% better than the target while scaling budget by 800%. By optimizing keyword-source combinations based on user interaction, the provider continuously exceeded CPA goals over a 12-month period, driving consistent, high-quality conversions.