Case Study: Footwear

The Challenge

Footwear brands need more than just stylish designs to stand out—they need a digital strategy that efficiently turns clicks into customers. With heavy competition across brands and retailers and ad costs rising, maximizing conversions while maintaining efficiency is key.

Our Solution

A global footwear brand partnered with Ad.net to step up its search strategy, reaching high-intent shoppers beyond traditional search platforms. By expanding into new audiences on independent publisher sites, this iconic brand drove over $930,000 in revenue and drove 875,000+ clicks, all while boosting the conversion rate by 70% from January to June. By optimizing targeting and performance, this campaign proved that the right strategy doesn’t just move product—it keeps sales running strong.