Case Study: Fashion

The Challenge

In the competitive world of fashion and apparel, brands must balance cost efficiency with scaling revenue—especially during seasonal promotions when demand spikes. Finding additional high-intent shoppers outside of traditional search platforms is key to sustaining growth.

Our Solution

A leading fashion retailer partnered with Ad.net to expand its search marketing reach beyond conventional inventory, tapping into independent publisher sites for incremental traffic. This strategic approach led to a 30% reduction in CPA quarter over quarter, generating $2.7 million in revenue in the first half of 2024. Additionally, seasonal promotions in May and June drove a 12% increase in orders, reinforcing Ad.net’s ability to drive cost-effective, high-converting traffic during critical sales periods.