Case Study: Consumer Electronics Brand

The Challenge

Consumer electronics categories like personal computers have a multi-faceted problem in search of tight margins, highly-competitive advertiser bidding, and the difficulty of clearly communicating product differentiators in limited real estate. With efficiency key and inventory limited, finding new scale

Our Solution

Ad.net partnered with a leading personal computer brand to improve the overall ROAS of their search program by accessing new inventory on independent publisher sites across the internet.

Ad.net’s flexibility allowed the campaign to capitalize on performance spikes and reduce risk during low-performing periods.​ Through campaign optimization, this leading computer manufacturer was able to dramatically increase their daily spend, while decreasing CPC by 78%. The result is an ongoing source of efficient traffic and customer acquisition.