Case Study: Online Travel Agency

The Challenge

Online travel agencies (OTAs) face intense competition in search marketing, especially during peak travel seasons when demand surges and ad costs skyrocket. Balancing efficiency with scale while capturing high-intent travelers is crucial to maximizing revenue and bookings.

Our Solution

Ad.net partnered with a leading OTA to expand their search marketing reach beyond traditional channels, tapping into independent publisher sites to drive incremental traffic. This approach resulted in a 74% year-over-year revenue increase and a 71% boost in booking volume. By leveraging Ad.net’s flexible optimization strategies, the OTA maximized peak season performance—accounting for 35% of net revenue in 2023—while also improving overall booking value, which rose 30% in 2024 compared to the previous year. The result: a more cost-effective, scalable search strategy that continues to drive sustained growth.

“Ad.net has been a trusted partner for years and we value the partnership in the US market and globally”  -Regional Director, Strategic Partnerships.