Today, Ad.net announced the acquisition of IntentX, the leading commerce platform for publishers at a scale to increase revenue. The acquisition reinforces Ad.net’s mission to bring advertisers new high-intent customers, while delivering publishers incremental high-yield revenue streams. “With IntentX’s product set bringing high-intent customers, combined with Ad.net’s extensive client list of large brands, we can expect to see increased advertiser engagement and scale that leads to improved publisher monetization.” said Ad.net CEO, Jon Waterman.
Read the full press release here.
